The Global Association of the Exhibition Industry UFI chose Istambul to hold the Open European Seminar from 15th to 17th June 2015 where 176 people from 34 countries attended. The theme of the event was ” Competing for the marketing budget- the future position of exhibitions in the marketing mix”. The seminar in Istanbul was an indicator of the position of Turkey in the global exhibition industry. The country, particularly Istanbul, profed that it is a desired market for whole fair system – said Bekir Cakici, the General Manager of HKF Trade Fairs