This year PotatoEurope takes place in the heart of the international potato industry in Emmeloord, The Netherlands. With visitors and exhibitors from over 41 countries, PotatoEurope has an international flair that is unrivalled by any other potato exhibition. International and national visitors can find out all they need to know about state-of-the-art potato machinery and inputs as well as innovative technologies and Precision Farming. The exhibition takes place on a site of more than 25 ha. Over 250 exhibitors showcase their innovations. They come from the entire potato industry including producers, agricultural supplies, consultancy, services, buyers, packers, traders etc.. During the exhibition there will be dynamic demonstrations, including planting, harvesting and handling. Guided tours are organized for the trial fields. Theme “The Next Level” This edition focuses on the theme of “The Next Level”. This allows the visitor to see how the potato chain is prepared for the next level, the cultivation of potatoes in the future. For example by the next level of communication in the potato industry, by making use of social media and advanced technological possibilities. And what is the next level of innovation in the field of services or products? What can robots do and what are the future means of transportation? Each part of the chain has its own opportunities and threats, which can be found at Potato Europe.